Tuesday, June 14, 2011

"Mobility is Key" in Construction

According to our friends at Constructech, "mobility is key" in the construction industry. In an article published on Friday, Constructech covers the trend toward mobile software, calling mobile the Platform for the Future. Of course, we are happy to see BuildSite mentioned in the article, but just as important is the recognition that accessing project data in the field is essential:
Traditionally, paper documents have served as the source to send information to and from the field... Now, technology providers are offering software in specific mobile formats, which makes it even easier for users to view data in the field.
 Read the Constructech article, and learn more about why we think mobility rules.

Monday, June 13, 2011

Marketing to Contractors

As I have written in previous blog posts about marketing to contractors, getting "in the spec" is the holy grail of construction marketing today. Building product manufacturers devote a huge amount of marketing and advertising resources toward getting specified by architects and spec writers. This approach has a major payoff when it results in a proprietary spec on a big project.

In reality, the system is often not perfect. Proprietary specifications are the exception, not the rule. That leaves contractors and their trusted building materials distributors in the driver’s seat when it is time to choose the right product for the job. This role as the “last designer” means that contractors and distributors are the primary players in purchasing decisions that are being made on a project.

Michael Chusid covers this topic in a post today on his Building Product Marketing blog. He writes,
The contractor's power to select products is particularly strong with commodity and generic types of products, putting them and the distributors serving them in the driver’s seat when it is time to choose product brands for the job.
Read more from Michael Chusid here.

Wednesday, June 8, 2011

Construction Informer Reviews BuildSite Mobile

 "BuildSite Mobile takes a bite out of product specs on paper."

These are the words of Construction Informer Duane Craig in his review of BuildSite Mobile, posted yesterday on his blog. My favorite part: he describes the "dog-earned, coffee-stained, paper submittals that might have already been superseded by new specs" that are going by way of the dinosaurs thanks to mobile tools.

Many thanks to Duane Craig for this review! Read more at Construction Informer.

"As more construction materials and products manufacturers make their specs
available online, paper-based submittals are going the way of dinosaurs."

Tuesday, June 7, 2011

See Our New Commercial - BuildSite Mobile for the Digital Job Site

Our commercial for BuildSite Mobile - bringing product data to the digital jobsite - is now available on the BuildSite YouTube Channel. The concept is this: a new PM arrives on the job site and his foreman wants to make sure he has everything under control, including submittals. Sure, he says, submittals will be sent once I get back to the office.

But the general contractor's PM (or whomever you think this might be - feel free to leave us a comment!) reminds everyone that submittals are due today. This throws the PM into momentary confusion until his PE pulls out his phone. The PM smiles - BuildSite Mobile lets him "BuildSite It" and send the submittals right from his phone.


Our friends Dominic Wong from IMAN Studios and Christopher Peoples from Allegory Productions wrote and directed the piece. Let us know what you think!