In reality, the system is often not perfect. Proprietary specifications are the exception, not the rule. That leaves contractors and their trusted building materials distributors in the driver’s seat when it is time to choose the right product for the job. This role as the “last designer” means that contractors and distributors are the primary players in purchasing decisions that are being made on a project.
Michael Chusid covers this topic in a post today on his Building Product Marketing blog. He writes,
The contractor's power to select products is particularly strong with commodity and generic types of products, putting them and the distributors serving them in the driver’s seat when it is time to choose product brands for the job.Read more from Michael Chusid here.